IPL title Sponsorship shows the real identity of the IPL that links the world of cricket with the business. This title sponsor is a business or company contributing financially to the IPL. It benefits brands directly or indirectly through image building or an increase in the selling of the product.
Each year, title sponsors give the BCCI a bulk of money as a reward for the popularity which comes with keeping their name attached to the IPL. BCCI share an amount of its revenue with IPL teams to make them rich. This is how IPL teams make money as a part of title sponsorship.
Read More: Richest Teams in IPL
Hence, brand prominence or popularity, which is an important part of any business, is linked with the IPL Title sponsorship. Brands leave an eternal mark on the audience or fans and are recognizable to IPL fans.
Aside from revenue generation, one of the benefits of IPL title sponsorship is the chance for a business to be a part of cricket history. IPL fans can still recall DLF as the initial title sponsor of the IPL IPL Title Sponsorship companies or brands are not smaller because there is a lot of competition to be a part of IPL. So, big companies that are present all around the world usually win the bid to be a title sponsor. Therefore, every sponsor or brand participating in the bidding process is ready to throw in a lot of money to get IPL Title Sponsorship.
IPL Title Sponsors by Year
IPL had five different sponsors from 2008 to 2023. DLF, Pepsi, Vivo, Dream 11, and Tata are the companies that succeeded in winning the bid for IPL title sponsorship in 16 seasons. DLF was the sponsor on the inaugural season of the league in 2008, while TATA is the latest sponsor for 2022 and 2023. Below is the detailed analysis of each sponsor with cost and year:
DLF – IPL Title Sponsor 2008 to 2012
DLF was the first Title Sponsor for IPL from 2008 to 2012. It was an outstanding partnership that lasted for 05 years between this construction giant and IPL. So, DLF was the title sponsor of IPL 2008, 2009, 2010, 2011, and 2012. It was the foundation of a solid link between business and sports in India.
Read More: IPL Title Winner from 2008 to 2023
DLF paid 40 crore Indian rupees each year from 2008 to 2012. So, DLF paid around 200 crore Indian rupees in 05 years.
Pepsi – IPL Title Sponsor 2012 to 2015
Pepsi was the second IPL Title sponsor for the 2013, 2014 and 2015 seasons. Although Pepsi’s original agreement with BCC was for five years, Pepsi moved out of the agreement in just three years.
What was the reason behind it? The corruption scandal forced Pepsi to cancel its contract with the BCCI.
Originally, it was a deal worth 396 crores, but Pepsi paid only 238 crores to end the contract.
Vivo – IPL Title Sponsor 2016 to 2017
After Pepsi withdrew the league’s title sponsorship, Vivo rushed in to take over the remaining two years. Vivo agreed to pay 100 crores per year for the remaining two years.
Vivo collectively paid 200 crores from the 2016 to 2017 season of IPL. Therefore, Vivo was the title sponsor of 2016 and 2017 seasons of IPL.
The involvement of Vivo with the title sponsorship became a successful move in the Indian mobile market. Vivo became one of the largest growing brands in India from 2016 to 2017 season of IPL.
Vivo – IPL Title Sponsor 2018 to 2019
BCCI noticed that the first deal with Vivo was very successful and awarded another for 05 years. But things did not go well, and the deal ended after the 2019 season of IPL.
One key reason for removing Vivo as title sponsor was the bad relationship between India and China at the border. So, Vivo paid a total of more than 800 crores as a title sponsorship to BCCI.
Dream 11 – IPL Title Sponsor 2020
After the removal of Vivo as a title sponsor, Dream 11 came in to fill the gap. Dream 11 grabbed the title sponsor deal for the 2020 season of IPL for 222 crores of Indian rupees.
BCCI accepted this offer, and the fantasy game Dream 11 became the title sponsor of IPL for the first time in history.
Vivo – IPL Title Sponsorship 2021
Vivo grabbed the title sponsorship for 440 crores for IPL 2021. BCCI earned an outstanding 440 crores in 2021, which was the highest at that time.
Vivo paid the same amount which was agreed before the 2020 deal of IPL sponsorship. This contract benefited Vivo significantly because it rebuilt the Chinese brand’s confidence in the Indian mobile market.
Tata – IPL Title Sponsorship 2022 and 2023
Who hasn’t heard of Tata as a business because of its fame? However, Tata entered cricket in 2022 by partnering with the IPL as a Title Sponsor. How much fee will Tata pay for Title Sponsorship of IPL? Tata will pay approximately 335 crores every year in the 2022 to 2023 season of IPL.
The amount of IPL title sponsorship is increasing each year since its inception. In 2023 Tata pays around 335 crores for the title of IPL.